Digital Q&A at Birmingham City University

Earlier this month I had the opportunity to speak with the BA Journalism students at Birmingham City University about working in digital for a print brand. As BCU was where I studied my Online Journalism masters, it was fantastic to come back and have a chance to share some of my experience with current students. Our…

How to do an analytics audit in 9 steps

Google Analytics is an invaluable program to help guide content strategy and user experience. Where are my audience coming from? Which content is most successful? What are my readers doing on my website? Here are 9 steps to doing a simple analytics audit of your website or blog. 1. Sessions, Users and Page Views? Put…

Free download: 6 serif and slab serif fonts

Up your graphic design game by adding some new fonts to your collection. Here are six lovely serif and slab serif fonts that I’ve found, and love using in my personal projects. They are all free to download from their respective websites. Enjoy! Download serif and slab serif fonts: Font 1 – OFL Sorts Mill Goudy,…

5 ways to make money from your editorial website

Having an editorial website, as opposed to an e-commerce shop, means that your content is mostly copy and video, for your readers to enjoy. But, producing these websites takes time and, often, money too. It would be great to make a little extra income from your blog or online editorial, so here are a few…

How to do video on a budget

Using video on your website, blog or social media channels is undoubtedly popular and rightly so; it provides a different kind of value to your audience, and offers a quick and easy way to engage with your content. Video is particularly synonymous with busy lives, so thankfully shorter lengths are popular at the moment, as…

5 quick social media lessons for Start Ups

Social media can be a powerful tool when used correctly. As a start up, using the right channels can help to garner a community who support your brand and share your values. Here are a few quick tips on how to use social to your advantage. The lessons Twitter loves images Don’t ignore Pinterest Instagram…

How to make a website navigation bar

The ‘nav bar’ is one of the first things people see when they visit your website. It’s one of the first things that could guide users to journey through your website, visiting your pages and exploring your content. So, it’s pretty important that you get it right! There’s no steadfast way of having a nav…

Platform options for time poor bloggers

If you’re in a busy job, travelling, or just don’t have much time to dedicate to a blog, there are lots of options open to you. Here’s a run down of some different ways you can use social media and blogging platforms to put your content out onto the web. Time poor and bad internet…

How much time does running a blog take?

It’s a tricky question, and one I was asked recently. I gave it a bit of thought, and it came down to this: as much as you want. The definition of ‘blogging’ has become so vast, and across so many platforms, that really your digital presence can be as big or as small as you…

Introduction to Adobe Photoshop CS6

A friend of mine recently asked me to give them a crash course in the basics of Photoshop CS6. No fancy image retouching here – simply learning some basic actions to draw shapes, colour them, and handle the introduction of adding text and imagery to your canvas. I wrote her a little guide as an…

5 ways to repurpose digital content

During my project Brumitecture I decided to get inventive with repurposing my content. It’s a key part of the job role of a digital content producer, and it’s a free and effective way of creating fun content to direct your readership around your website or blog. I’ve found several engaging ways to repurpose content online, which I’ll share…

Blogging Toolkit

Over the last few years I’ve developed a toolkit of resources and equipment to help blog or website run smoothly. This is my ‘blogger’s toolkit’, without all the hassle! Equipment Apps Online Platforms Computer Programs Resources Equipment: DSLR camera DSLR cameras allow manual adjustments and produce quality, high resolution images which are ideal for online. They’re an expensive investment…